Mike Stopforth is an unconventional thinker who has a wealth of knowledge in the areas of digital, business management, organisational change and leadership. His track record demonstrates how his innovative approach to problem solving has delivered unique and innovative solutions. It was an absolute pleasure to host him as a speaker at the 2020 UJ MarketingFit Online event, where he spoke on the topic “Stop talking about Digital Transformation” – a topic title which again demonstrates the creative manner in which he views the world.