In 1988, LEGO lost patent protection for its wildly popular and instantly recognisable toy block. By the early 2000s, the company’s value had slipped as market share dwindled and attempts at innovation failed spectacularly.

In 2004, in a dramatic attempt to save the floundering family enterprise, the then CEO stepped down. He made the oddly selfless decision to invest a significant portion of his wealth into floating the leaky boat and then made a hire that must have seemed borderline lunacy to the rest of the corporate world.

The rest, as they say, is history. Today LEGO is one of the world’s more loved and most reputable brands. They are a model of innovation, collaboration, creativity, integrity, and success. How did this happen? How did they go from zero to hero? How do they keep winning, despite a rapidly changing competitive context?

These are the questions we explore and answer in a brand new LEGO-themed keynote. We believe LEGO is one of the more compelling and relatable digital transformation case studies and deserves deep introspection. We present the findings and lessons attached to them in an entertaining, informative, and practical manner, equipping you and your teams with a similarly transformative mindset.

We are offering FIVE free presentations to our clients and networks to launch the keynote. All we ask for is feedback and perhaps a referral if the experience is valuable.

To qualify, make sure you are subscribed to our newsletter (or just add your email in the field below), and comment on this post (or if you prefer send a mail here) with a reason why your team will benefit from the talk. Winners will be contacted by email by COB 30 June.

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2 thoughts on “NEWS: What LEGO Can Teach Us About Digital Transformation (A New Keynote)

  1. Digital transformation as a space that is constantly evolving feels impossible, but with the right foundations in thinking it’s a space filled with opportunities. Our team can always be better, and understanding more is a perfect start.

    1. Couldn’t agree more Brad. One of the dangers of digital is how alluring it can be – a distraction. Sounds like you guys have the right approach, I’ll reach out to set something up.

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